Aura
Concept
Blending Yoga, Fashion, and Everyday Empowerment
Aura was created for the modern yogi who doesn’t separate her practice from her lifestyle. It’s yoga clothing designed to flow—on the mat, at brunch, or walking through the city. The brand celebrates a version of yoga that’s light, feminine, and rooted in joy rather than rigidity. It’s for those who view movement as a ritual of self-expression, not performance. With soft pastels, flowing lines, and a carefree spirit, Aura brings yoga into daily life with style, ease, and personality.
Concept
Blending Yoga, Fashion, and Everyday Empowerment
Aura was created for the modern yogi who doesn’t separate her practice from her lifestyle. It’s yoga clothing designed to flow—on the mat, at brunch, or walking through the city. The brand celebrates a version of yoga that’s light, feminine, and rooted in joy rather than rigidity. It’s for those who view movement as a ritual of self-expression, not performance. With soft pastels, flowing lines, and a carefree spirit, Aura brings yoga into daily life with style, ease, and personality.
Concept
Blending Yoga, Fashion, and Everyday Empowerment
Aura was created for the modern yogi who doesn’t separate her practice from her lifestyle. It’s yoga clothing designed to flow—on the mat, at brunch, or walking through the city. The brand celebrates a version of yoga that’s light, feminine, and rooted in joy rather than rigidity. It’s for those who view movement as a ritual of self-expression, not performance. With soft pastels, flowing lines, and a carefree spirit, Aura brings yoga into daily life with style, ease, and personality.
Visual Identity
Pastel Vibes, Flowing Lines, and a Joyful Feminine Energy
The visual world of Aura is built around light, flowing energy. A pastel palette captures softness and positivity, while playful linework and color-block compositions reflect ease and movement. The photography is bold and editorial, with a focus on showing the clothes in use—real poses, natural motion, and everyday confidence. Product imagery is clean and direct, allowing the pieces to stand on their own, while lifestyle shots bring out the playful, empowered energy that defines the brand. The result is a look that’s modern, fresh, and effortlessly wearable.
Visual Identity
Pastel Vibes, Flowing Lines, and a Joyful Feminine Energy
The visual world of Aura is built around light, flowing energy. A pastel palette captures softness and positivity, while playful linework and color-block compositions reflect ease and movement. The photography is bold and editorial, with a focus on showing the clothes in use—real poses, natural motion, and everyday confidence. Product imagery is clean and direct, allowing the pieces to stand on their own, while lifestyle shots bring out the playful, empowered energy that defines the brand. The result is a look that’s modern, fresh, and effortlessly wearable.
Visual Identity
Pastel Vibes, Flowing Lines, and a Joyful Feminine Energy
The visual world of Aura is built around light, flowing energy. A pastel palette captures softness and positivity, while playful linework and color-block compositions reflect ease and movement. The photography is bold and editorial, with a focus on showing the clothes in use—real poses, natural motion, and everyday confidence. Product imagery is clean and direct, allowing the pieces to stand on their own, while lifestyle shots bring out the playful, empowered energy that defines the brand. The result is a look that’s modern, fresh, and effortlessly wearable.
Positioning
From Yoga Studio to Matcha Meet-Up Without Changing
Aura isn’t just athletic wear—it’s a lifestyle wardrobe for the woman who lives and breathes movement. The pieces are designed to flow from yoga class to everyday life, giving women the freedom to move, stretch, lounge, and live without compromise. This duality is central to the brand: comfort meets style, function meets flair. For yoga influencers and everyday practitioners alike, Aura signals that you can live well and look good doing it—without needing to switch gears or outfits.
Positioning
From Yoga Studio to Matcha Meet-Up Without Changing
Aura isn’t just athletic wear—it’s a lifestyle wardrobe for the woman who lives and breathes movement. The pieces are designed to flow from yoga class to everyday life, giving women the freedom to move, stretch, lounge, and live without compromise. This duality is central to the brand: comfort meets style, function meets flair. For yoga influencers and everyday practitioners alike, Aura signals that you can live well and look good doing it—without needing to switch gears or outfits.
Positioning
From Yoga Studio to Matcha Meet-Up Without Changing
Aura isn’t just athletic wear—it’s a lifestyle wardrobe for the woman who lives and breathes movement. The pieces are designed to flow from yoga class to everyday life, giving women the freedom to move, stretch, lounge, and live without compromise. This duality is central to the brand: comfort meets style, function meets flair. For yoga influencers and everyday practitioners alike, Aura signals that you can live well and look good doing it—without needing to switch gears or outfits.
Execution
Creating Editorial-Level Branding with AI-Generated Photography
To bring Aura’s editorial vision to life efficiently, we used AI-generated photography as a foundation for the entire brand aesthetic. This allowed us to build a cohesive, high-end image library without the logistics of a full-scale shoot—maintaining full creative control over styling, poses, lighting, and backgrounds. The result is a set of visuals that feel aspirational yet accessible, consistent across product and lifestyle moments. The use of AI gave us flexibility, speed, and an elevated look that aligned perfectly with Aura’s positioning as a lifestyle-forward yoga brand.
Execution
Creating Editorial-Level Branding with AI-Generated Photography
To bring Aura’s editorial vision to life efficiently, we used AI-generated photography as a foundation for the entire brand aesthetic. This allowed us to build a cohesive, high-end image library without the logistics of a full-scale shoot—maintaining full creative control over styling, poses, lighting, and backgrounds. The result is a set of visuals that feel aspirational yet accessible, consistent across product and lifestyle moments. The use of AI gave us flexibility, speed, and an elevated look that aligned perfectly with Aura’s positioning as a lifestyle-forward yoga brand.
Execution
Creating Editorial-Level Branding with AI-Generated Photography
To bring Aura’s editorial vision to life efficiently, we used AI-generated photography as a foundation for the entire brand aesthetic. This allowed us to build a cohesive, high-end image library without the logistics of a full-scale shoot—maintaining full creative control over styling, poses, lighting, and backgrounds. The result is a set of visuals that feel aspirational yet accessible, consistent across product and lifestyle moments. The use of AI gave us flexibility, speed, and an elevated look that aligned perfectly with Aura’s positioning as a lifestyle-forward yoga brand.
More Works
More Works
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FAQ
FAQ
FAQ
01
How do I know if I’m ready to invest in branding?
02
What if I already have a logo or website?
03
How long does the branding process take?
04
What’s the investment for working with you?
05
What happens if I’m not sure what I need?
06
What do I need to get started?
How do I know if I’m ready to invest in branding?
What if I already have a logo or website?
How long does the branding process take?
What’s the investment for working with you?
What happens if I’m not sure what I need?
What do I need to get started?
01
How do I know if I’m ready to invest in branding?
02
What if I already have a logo or website?
03
How long does the branding process take?
04
What’s the investment for working with you?
05
What happens if I’m not sure what I need?
06
What do I need to get started?