Blooma
Concept
A floral ceremony for the skin, translated into design.
Blooma was created with the vision of turning skincare into a ritual of beauty and softness. Inspired by delicate blossoms and the sensations they evoke, the brand was built around the poetic contrast of minimal design and emotional richness. The concept centered on lightness: petal textures, pastel hues, and iridescent light, creating an identity that feels both intimate and radiant. This idea became the foundation of the rebrand—every visual decision flowed from the feeling of soaking in a dreamy, flower-filled bath.
Concept
A floral ceremony for the skin, translated into design.
Blooma was created with the vision of turning skincare into a ritual of beauty and softness. Inspired by delicate blossoms and the sensations they evoke, the brand was built around the poetic contrast of minimal design and emotional richness. The concept centered on lightness: petal textures, pastel hues, and iridescent light, creating an identity that feels both intimate and radiant. This idea became the foundation of the rebrand—every visual decision flowed from the feeling of soaking in a dreamy, flower-filled bath.
Concept
A floral ceremony for the skin, translated into design.
Blooma was created with the vision of turning skincare into a ritual of beauty and softness. Inspired by delicate blossoms and the sensations they evoke, the brand was built around the poetic contrast of minimal design and emotional richness. The concept centered on lightness: petal textures, pastel hues, and iridescent light, creating an identity that feels both intimate and radiant. This idea became the foundation of the rebrand—every visual decision flowed from the feeling of soaking in a dreamy, flower-filled bath.
Direction
Designing a brand that feels like a breath of calm.
The visual identity for Blooma embraces subtle elegance: soft serif and sans-serif typefaces, open white space, pastel gradients, and floral-inspired forms. Photography plays a central role, using high-key lighting and gentle shadows to reflect the product’s essence. The packaging was stripped of clutter, letting poetic copy and minimal layout elevate the sensory presence of each item. A flexible system of icons, floral imprints, and color-coded categories helped balance clarity with emotional connection—making Blooma feel light yet intentional.
Direction
Designing a brand that feels like a breath of calm.
The visual identity for Blooma embraces subtle elegance: soft serif and sans-serif typefaces, open white space, pastel gradients, and floral-inspired forms. Photography plays a central role, using high-key lighting and gentle shadows to reflect the product’s essence. The packaging was stripped of clutter, letting poetic copy and minimal layout elevate the sensory presence of each item. A flexible system of icons, floral imprints, and color-coded categories helped balance clarity with emotional connection—making Blooma feel light yet intentional.
Direction
Designing a brand that feels like a breath of calm.
The visual identity for Blooma embraces subtle elegance: soft serif and sans-serif typefaces, open white space, pastel gradients, and floral-inspired forms. Photography plays a central role, using high-key lighting and gentle shadows to reflect the product’s essence. The packaging was stripped of clutter, letting poetic copy and minimal layout elevate the sensory presence of each item. A flexible system of icons, floral imprints, and color-coded categories helped balance clarity with emotional connection—making Blooma feel light yet intentional.
Application
Translating the experience across every touchpoint.
The brand system was extended to digital, with Instagram and product campaigns reflecting the same petal-soft mood. AI-generated visuals were crafted to ensure consistency across lifestyle photography—hands cradling serum bottles, water shimmering with flower petals, and glowing product lineups against pastel backgrounds. Content was curated to feel slow, warm, and inviting, reinforcing the idea that Blooma is not just skincare, but a calming space. Even product descriptions carried this tone, acting as gentle whispers rather than sales pitches.
Application
Translating the experience across every touchpoint.
The brand system was extended to digital, with Instagram and product campaigns reflecting the same petal-soft mood. AI-generated visuals were crafted to ensure consistency across lifestyle photography—hands cradling serum bottles, water shimmering with flower petals, and glowing product lineups against pastel backgrounds. Content was curated to feel slow, warm, and inviting, reinforcing the idea that Blooma is not just skincare, but a calming space. Even product descriptions carried this tone, acting as gentle whispers rather than sales pitches.
Application
Translating the experience across every touchpoint.
The brand system was extended to digital, with Instagram and product campaigns reflecting the same petal-soft mood. AI-generated visuals were crafted to ensure consistency across lifestyle photography—hands cradling serum bottles, water shimmering with flower petals, and glowing product lineups against pastel backgrounds. Content was curated to feel slow, warm, and inviting, reinforcing the idea that Blooma is not just skincare, but a calming space. Even product descriptions carried this tone, acting as gentle whispers rather than sales pitches.
Experience
From packaging to post—an emotional, visual, and tactile journey.
What makes Blooma memorable is not just how it looks, but how it feels. The rebrand focused on coherence across senses: the dreamy visual identity matched the softness of the product textures and the poetic language on the labels. Customers encounter the same mood in unboxing videos, Instagram reels, and print materials—a world of light, florals, and fluidity. By designing Blooma from concept to content with unwavering intentionality, we built a brand that whispers, glows, and stays with you.
Experience
From packaging to post—an emotional, visual, and tactile journey.
What makes Blooma memorable is not just how it looks, but how it feels. The rebrand focused on coherence across senses: the dreamy visual identity matched the softness of the product textures and the poetic language on the labels. Customers encounter the same mood in unboxing videos, Instagram reels, and print materials—a world of light, florals, and fluidity. By designing Blooma from concept to content with unwavering intentionality, we built a brand that whispers, glows, and stays with you.
Experience
From packaging to post—an emotional, visual, and tactile journey.
What makes Blooma memorable is not just how it looks, but how it feels. The rebrand focused on coherence across senses: the dreamy visual identity matched the softness of the product textures and the poetic language on the labels. Customers encounter the same mood in unboxing videos, Instagram reels, and print materials—a world of light, florals, and fluidity. By designing Blooma from concept to content with unwavering intentionality, we built a brand that whispers, glows, and stays with you.
More Works
More Works
More Works
FAQ
FAQ
FAQ
01
How do I know if I’m ready to invest in branding?
02
What if I already have a logo or website?
03
How long does the branding process take?
04
What’s the investment for working with you?
05
What happens if I’m not sure what I need?
06
What do I need to get started?
How do I know if I’m ready to invest in branding?
What if I already have a logo or website?
How long does the branding process take?
What’s the investment for working with you?
What happens if I’m not sure what I need?
What do I need to get started?
01
How do I know if I’m ready to invest in branding?
02
What if I already have a logo or website?
03
How long does the branding process take?
04
What’s the investment for working with you?
05
What happens if I’m not sure what I need?
06
What do I need to get started?